Search Engine Optimization

On an average day, approximately 60 million people use search engines according to a Pew Internet & American Life Project and ComScore report. Forty-two percent of those people don't read further than the first three pages of results. That is why a good search engine listing is so important to the success of your website. To achieve a good search engine listing you must consider how search engines work and SEO will give you the edge you need.

When executed properly, organic search engine optimization (SEO), is the most cost-effective way to drive qualified traffic to your website. Qualified traffic going to a properly optimized page results in more sales (or subscriptions or whatever the goal of your site is), which means more money in your pocket.

While Google's algorithm (and Yahoo's and MSN's and others) factors in thousands of different variables when determining your ranking, most high ranking sites consistently have the same three things:

  1. Quality content - it could be articles, product descriptions, blog posts, or something else, but the more great content on your site, the more potential searches will turn up with your site
  2. Well optimized pages - the search engines need to be able to read and understand your site for them to give you traffic
  3. Links from other quality websites pointing to your site - great sites (think Yahoo! or Wikipedia) are linked to by thousands of sources and, in turn, rank very high

Many other factors like the age of a site and how frequently it's updated also factor in, but if you can really nail those three things you will begin to see substantial traffic coming to your site from the search engines.

The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. All you need to do is to be better than that number one site.  The best methods at this time is to use a "follow the leader" strategy.  In other words find out what the leader is doing and emulate it. 

Where your site is hosted is important, the domain name you choose for your site is important.  Various S/E's have various criteria as far as placement within the ranking structure of their S/E.  We spend many hours just keeping up-to-date on this criteria for the 5 most popular S/E's and S/D's.  We don't guarantee a top of the stack placement but we will get you in the top 30.