The basic concept behind good Web Site Design is simplicity, a clean simple design makes easier reading for the viewer and increases the likelihood of your making the impression and getting the results you want. What we try to do is bring the corporate ambiance of your firm to the web so that it becomes an extension of your marketing or advertising plan. Content is very important, initially as it describes what you are selling, secondly content, relevant content, is what the major search engines are looking for in web placement algorithms. Each and every site is custom crafted with numerous client consultations. This is going to be your Web Site and an extension of your business not mine. I strongly advise some revision at least once every three months. The search engines look for new relevant copy, if a site becomes stagnant the position in the search engines tends to drop.